As a Community Manager, I need to keep up with the latest digital trends. I use my Digital Scrapbook to compile interesting articles on social media + digital marketing. The occasional fun reblog may appear on here too. ;)
Your friends actually do care what you think — or at least Facebook assumes they do
You may have noticed a relatively new feature on Facebook lately that allows users to ask friends for recommendations or share their own thoughts on topics like movies, TV shows and books with those who ask. You may have missed it when it first rolled out a few months ago; it was a quiet rollout that didn’t get the usual attention that a new Facebook feature often generates
When a user visits a friend’s profile and that friend has specified certain “favorites” along the lefthand side of said profile, a new button lets users “ask” that friend for a recommendation. Facebook first started testing the feature in late 2013. Read more…
On anonymous social media app Secret, you can be anyone you want — even yourself.
My new acquaintance, whom we’ll call Steve, has just organized one of the first Secret IRL meetups, which began with this simple Secret: “Starting yet another expensive, consumption habit: artisanal whiskey. San Francisco, you can keep your $4 toast.”
The Secret appeared in my feed because Steve is a “friend of friend,” meaning a contact saved in my phone book is also saved in his. It could easily be someone we exchanged numbers with for an OKCupid date or to purchase furniture via Craigslist. The social filtering is what makes Secret unique from other anonymous apps Yik Yak and Whisper — there’s no guarantee you’ll see all posts from friends, because each user only sees a few new posts each day. Read more…
Business travelers have found a new way to make valuable connections thanks to KLM Royal Dutch Airline’s social seating service Meet & Seat, which was launched in 2012 to introduce passengers with similar interests via social media. Over the past two years the company has found that approximately half of those customers are using it for professional networking, according to a KLM spokesperson.
Travelers can opt to pick who they sit next to based on details from their Facebook, LinkedIn or Google+ profiles after they purchase a ticket. You might choose a seat mate simply because of a shared interest, but a similar job title could put you near a potential business contact. If you get cold feed (or just want to snag that row of empty seats) you can change your mind up to an hour before your flight. Read more…
Included as spammy are posts that include “like-baiting,” a strategy that actively encourages users to Like, comment, or share content with friends to boost its circulation. Posts with more Likes get more visibility, so posts that actively seek that kind of engagement from users are gaming the system, Facebook wrote in a blog postRead more…
Coachella's first weekend had no shortage of surprises.
Those unexpected moments incited quite the buzz on Twitter, where attendees in California and people watching live streams from afar on YouTube posted more than 1.6 million tweets about the action from April 11 to April 14.
Facebook has always encouraged you to share with your friends — your favorite movies, pictures, and life updates. Now Facebook wants you sharing your location, too.
The social network on Thursday announced Nearby Friends, a new feature built into Facebook’s mobile app that allows you to see which of your friends are close by, and even share your exact location with others.
The new feature uses the geolocation technology in your smart phone to determine when you are close to one of your Facebook friends. When activated, the feature will send periodic notifications alerting you to friends who are nearby. Users have been able to check in on Facebook for some time, meaning you can already share your location as part of a post, but Nearby Friends allows you to broadcast your general location to Facebook friends without posting at all Read more…
Twitter is gradually rolling out a major redesign of user profiles, starting on Tuesday. The new look, which Twitter was testing in February, adds a lot more user information and several new features — and it looks quite similar to Facebook’s user profiles
The new profile features a larger user photo and customizable header image. Twitter highlights your tweets that have the most engagement by displaying them slightly larger than the rest. You can also pin one of your tweets to the top of the page.
The rumors and feature teases are true: New Twitter profiles are here, with a brand-new, yet oddly familiar, look. The new design is rolling out slowly, unless you’re a celebrity or a new user. And it may represent a real turning point.
Like many people who live on Twitter, I don’t look at my own profile page very often. I spend most of my time on the Twitter.com homepage to see tweets from all the accounts I follow, and my Notifications page to track replies and mentions of my handle. I last managed my Twitter profile ages ago.
However, I look at other users’ profile pages fairly often. It’s where I learn about who they are through their profile picture and their brief description of themselves, which may include details like job, location and a link for more information. In other words, profile pages are important, especially for brands, celebrities and new users. Read more…