Linking Facebook to Twitter? Bad idea for brands
Given the array of tasks you face every day as a business owner, you’re probably on the lookout for ways to save time.
One social media shortcut seems like a no-brainer: linking your company’s Facebook account to Twitter. In other words, when you post on Facebook, it
automatically shows up as a tweet from your Twitter account, too. Sounds brilliant, right?
Though this might seem like a great solution, Facebook and Twitter are completely different animals and require entirely different management.
User behavior, consumption of information, structure of posts/tweets, and the ways fans and followers engage vary dramatically between the two platforms.
Twitter can be a powerful tool for connecting with your established and potential customers. It’s an excellent platform for making real connections,
gathering and responding to feedback about your business, resolving issues or complaints, expanding your customer base, and more. However, it must be
managed properly to reap these benefits.
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Although its benefits are clear, Twitter too often is treated like an afterthought. Too many business owners are falling into this trap, and I’m on a
mission to educate them about the pitfalls.
Let’s look at four reasons why you should not link your Facebook and Twitter accounts:
If your business takes the shortcut of having your Facebook posts show up on Twitter, what are the chances you’ll actually log into Twitter to follow up,
reply to mentions, interact with others, expand your following, and so on?
I’ve tested my theory by responding to numerous tweets by businesses that that link their Facebook accounts to Twitter. Nine times out of ten, I never hear
back because they’re not actually logging on to Twitter.
Not engaging with others on Twitter is antisocial and defeats the purpose of using it to market your business. It can irritate potential customers that
reach out to you, resulting in lost sales opportunities. Even worse, if you are not responding to customer concerns or complaints, it can tarnish your
reputation beyond repair. It sends the message that you don’t care enough to connect with others, which defeats the very purpose of social media.
People on social media are looking for genuine communication. When you don’t manage Twitter as a standalone medium, you’re using it in an unauthentic way.
If people are connected to you on both Facebook and Twitter, what’s the motivation for them to continue to follow you on both networks if you’re blasting
out the same content at the same time? It comes off as robotic, which can put folks off.
Linking your accounts to save a little time can work against you in the arena of public perception. It shows that you have little understanding of how to
use these social networks for business purposes.
It looks sloppy
Formatting on Facebook and Twitter are entirely different. Facebook posts allow up to 5,000 characters; Twitter allows a mere 140 characters. Facebook
posts of more than 140 characters don’t show up very nicely on Twitter.
Messages that are cut off because of Twitter’s character limit look sloppy, which makes your business look bad and could deter people from following you.
In addition, some Facebook posts show up only as links on Twitter with no descriptive text whatsoever. Images without descriptions that are posted on
Facebook show up as tweets reading, “I posted a new photo to Facebook,” which is incredibly annoying.
It hinders your progress
In most cases I’ve observed, businesses that link their accounts have far fewer followers, receive less engagement with tweets, and miss out on the
powerful potential of Twitter.
Now that you understand why your Facebook and Twitter accounts are different creatures and should not be linked, make sure you take the time and effort to
manage them individually. If you’re already doing this, I congratulate you for a job well done.
Brett Heitz is the president of Such Great Heights Marketing, a marketing company serving small businesses in the Detroit area. A version of this
article first appeared on
Social Media Today.
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7:15 pm • 7 December 2013 • 1 note
A Social Network for Introverts, by Introverts
When you’ve designed an app to appeal to shy people, it only seems appropriate to skip the marketing
That’s why James Sun, the cofounder of Anomo, is keeping his app under the radar for now. At least as much as possible.
Anomo is an app that launched in February for iPhone and Android as a location-based dating app. But Sun recently found a whole new audience and pivoted the service into a social network for introverts, as counter-intuitive as that sounds. Unlike some of its competitors like Whisper, it’s not fully anonymous, but shy users can mask themselves with avatars. Though its user base is still small — 40,000 downloads, 4,500 daily active users — it’s growing by 500% each month Read more…
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7:14 pm • 7 December 2013 • 1 note
I’m on Facebook Because I’m Bored Beyond Belief
Facebook is the fourth — sometimes the fifth — social network I check during the day. It’s at the bottom of the list
Somewhere along the line, Facebook became a last resort, a platform I regretfully open when I’ve hit the depths of boredom. When my friend is running 20 minutes late for brunch, only after I’ve logged my weekly call with Grandma and checked every other app
I’d rather strike up a conversation with a stranger than browse Facebook — and I live in New York. Strangers are weird here
Don’t get me wrong. Facebook itself is not boring. On the contrary, I could and have spent hours exploring all the tools Facebook offers: Facebook Subscribe, Facebook Lists, Facebook Groups, Facebook Shared Photo Albums, Facebook Pages, Facebook Gifts, Facebook Graph Search. And I haven’t even mentioned the thousands of apps that “enrich” the Facebook experience. Read more…
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7:14 pm • 7 December 2013 • 1 note
Tonight! A monumental video mapping installation will transform the façade of @GrandCentralMIA into an eight-minute show-stopping audiovisual experience as part of Heineken #LightYourNight. Tecné Collective’s Hyperopticks will explore the characteristics of contemporary art movements such as Op-Art, Art Cinetiqué and Deconstructivism.
Show times: 11:00 p.m., 11:45 p.m., and 12:15 a.m
Grand Central / 697 N. Miami Ave.
7:11 pm • 7 December 2013 • 2 notes
I just unlocked the Macy’s Thanksgiving Day Parade 2013 sticker on GetGlue
2313 others have also unlocked the Macy’s Thanksgiving Day Parade 2013 sticker on GetGlue.com
You’re watching the 2013 Macy’s Thanksgiving Day Parade! Thanks for tuning in on NBC. Share this one proudly. It’s from our friends at NBC.
9:16 am • 28 November 2013
Turn a buzzword into your most successful strategy yet
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3:20 pm • 26 November 2013
Report: Instagram to Add Private Messaging Before 2014
Instagram is close to unveiling a new private messaging feature into its photo-sharing app, according to Om Malik of GigaOm
The new feature is reportedly close to launch, and Instagram is also exploring the potential for a group messaging feature. Messaging should be available in the app’s next update, which is expected before the end of the year, according to GigaOm
Instagram did not immediately respond to Mashable's request for comment
It would make sense that messaging would be next on Instagram’s list. The popular app, which had 150 million users in September. and likely many more than that now, already allowed users to comment and tag others in their post descriptions Read more…
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3:19 pm • 26 November 2013
Dove snags the honor of most-shared ad of the year
You may not want to be caught walking the aisles of one of its stores, but you’ve got to hand it to Kmart—their ads have been solid this year.
In fact, it has two commercials—“Show Your Joe” and “Ship My Pants”—among the year’s top 20 most viral ads, according to a recent list released by Unruly Media.
Top honors went to Dove, with 4.24 million shares of its “Real Beauty Sketches” spot:
Here’s how the rest of the top 10 shook out:
2. Geico—“Hump Day”
3. Evian—“Baby & Me”
4. Kmart—“Ship My Pants”
5. Cornetto—“Yalın - Keyfi Yolunda, Aşkı Sonunda”
7. Pepsi Max—“Test Drive”
8. MGM/Carrie—“Telekinetic Coffee Shop Surprise”
9. Ram Trucks—“Farmer”
10. Volvo Trucks—“Epic Split feat. Van Damme”
For the full list of the top 20, visit Adweek
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JCPenney didn’t have any ads on the list, but it seems to be looking to learn from Kmart’s viral mojo. A gently ribbing recent Twitter exchange
between the two retail brands earned both some favorable attention.
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3:19 pm • 26 November 2013 • 2 notes