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June 2013

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Is Your Private Information Safe on Social Media?

More than 12 million Americans were victims of identity fraud in the past year, according to a recent study. Twelve million. I was one of them. Against my better judgment, I curiously clicked on a questionable direct message from a friend, and like that, my Twitter account was phished. Luckily, I changed my passwords and implemented damage control before things got out of hand.

What I learned from that experience, and the growing cybersecurity problems gobbling up news headlines, is whether you’re a multinational company or a middle school teacher, we all need to do a better job of protecting our private information. And often, social media is the tool used to compromise our data. Read more…

More about Twitter, Social Media, Password Management, Phishing Scam, and Infographic



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Jun 19, 2013
#IFTTT #Social Media #socialmedia
As Facebook hashtags roll out, what’s ahead for marketers?

What do Facebook hashtags mean for marketers?

The short answer: Nothing. Yet.

That’s because the darned things aren’t even rolling out to all users for a while. (See Facebook’s formal announcement from last week.)

Once they do, there will be substantial implications for marketers and brands.

[RELATED: Master the can’t-ignore social media tools after Mark Ragan’s one day social media boot camp.]

For now, it’s mostly a matter of user experience. Users can now search Facebook more easily—combined with Graph Search, Facebook is making strides here—and, obviously, this move makes content discovery much easier.

A few months from now, when more (or all) users have the ability to use hashtags on Facebook, what will the rub be for marketers? Here are a few things that come to mind:

It’ll be easier to track “campaign” conversations on Facebook.

You know those campaign hashtags that brands use on Facebook—the ones they listed on all those Super Bowl ads this year? Well, those will actually be useful on Facebook once the hashtags are rolled out. Obviously, the volume won’t be as great on Facebook for most brands (there are far more tweets than status updates), but this should help brands looking to accurately track conversations around campaigns down the road, especially those without access to paid monitoring tools.

Your Twitter chat potential just expanded.

Brands that either sponsor or organize Twitter chats will be able to open up a whole new door to Facebook—again, arguably a more engaged (and larger) community. Of course, brands can do this now with tools like Shoutlet, but many brands don’t have access to paid tools like that. With hashtags, brands that participate or organize Twitter chats will be able to have those same chats on Facebook. Of course, coordinating that might be tough, but I’m sure someone will develop a tool to fit the need.

You will be able to pay to trend—eventually.

Trending topics/hashtags will probably come to Facebook soon. They’re not there yet, obviously, but I’m sure it’ll happen. Trending topics on Twitter are so popular—and it’s another great way for Facebook to enhance content discovery. Plus, you will probably be able to pay to be included (as on Twitter). Whatever they can make money on, they probably will.

Once they enable mobile use, possibilities will expand.

Here’s a curious thing: Facebook didn’t enable mobile use of hashtags at the outset of the launch. That’s funny, because as we all know mobile phone use is exploding. Capturing real-time conversations largely means capturing conversations on the go—not just in front of the TV, which is what Facebook is probably after here. Those mobile conversations are key for brands: customers at events, customers near their stores shopping, customers in their stores shopping. With hashtags, they’ll all be easier to track—and respond to (again, provided customers actually use the hashtag, which as we know is a big leap).

What do you think? What will be the major marketing implications of hashtags on Facebook?

(Image via)

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Jun 19, 2013
#IFTTT #RSSSocialMedia #socialmedia
8 Social Networks for Fitness Freaks

Motivation plays an essential role in exercising. Without it, working out just becomes…working.

If you don’t have a partner to push you through your lifting routines — “One more set, bro, you got this!” — consider these eight social networks instead. They’re designed to keep track of your workouts, count your calories and, above all, push you to go above and beyond your wellness goals. Happiness guaranteed.

GIF courtesy of Photobucket

SEE ALSO: 8 Fantastic Fitness Apps to Keep You Motivated

Are there any good ones that we forgot to include? Tell us which websites help you stay in shape Read more…

More about Social Networks, Lists, Photos, Features, and Mobile Apps



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Jun 18, 2013
#IFTTT #Social Media #socialmedia
Learn How to Cook in 15 Vines

Vine is quickly becoming the go-to place for, well, everything. Users of Twitter’s video-sharing service have uploaded six-second clips to scare you, impress you, and now, to help you become the next Iron Chef

SEE ALSO: 16 Perfect-Loop Vine Posts

We’ve assembled our 15 favorite cooking Vine videos here. Check out the list and let us know which are your favorites.

Do you think six seconds is enough to learn a thing or two? Did you create your own cooking Vine? Share in the comments below.

1. Omelettes

2. Spaghetti and Meatballs

3. Veggie Pizza

4. Tarragon Chicken with Spring Greens

Read more…

5. Tzatziki SauceMore about Video, Social Media, Features, Cooking, and Vine



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Jun 18, 20131 note
#IFTTT #Social Media #socialmedia
‘Tweet’ becomes an official word

It’s either a sign of progress or the mark of a decaying society, but “tweet” (as a social media term) is now officially a word.

The Oxford English Dictionary has added tweet as both a noun and a verb. The following meaning has been added to the previous bird-related definitions: “To make a posting on the social networking service Twitter. Also: to use Twitter regularly or habitually.”

John Simpson, chief editor of the Oxford English Dictionary, had this to say about the move in a blog post:

“The noun and verb tweet (in the social-networking sense) has just been added to the OED. This breaks at least one OED rule, namely that a new word needs to be current for ten years before consideration for inclusion. But it seems to be catching on.”

The OED had also added social-media-related entries for the words “follow” and “follower.”

[RELATED: Master the can’t-ignore social media tools after Mark Ragan’s one day social media boot camp.]

Other words and phrases added to the OED this year include: “flash mob,” “geekery” (in the devotion to pursuits sense), “have a cow,” “big data,” “cludgie,” and “metabolic syndrome.”

Check out the full list at the OED blog.

(Image via)

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Jun 18, 2013
#IFTTT #RSSSocialMedia #socialmedia
9 reasons fans don’t ‘like’ your Facebook updates

You know those times when you find a great meme/image/anecdote, and you share it on your Facebook page, only to see nothing?

Yeah, I hate that, too.

You’re thinking, “Oh, this is going to be great,” and then it falls flat. Ouch.

Why do I care so much?

Because I care about our community, and I want to make them laugh or say “Ah-ha! Yvette’s a genius!”

Kidding. I just want you to enjoy our page.

A few weeks ago on Open Forum, Christopher Litster, senior vice present of sales and marketing at Constant Contact, shared Facebook “faux pas”—the reasons people don’t “like” your Facebook status updates.

Are you guilty of these?

Asking questions that are too broad or personal.

According to a recent article on Inc., messages on Twitter with a question mark drew 52 percent fewer clicks for B2C companies and 39 percent fewer for B2B companies. So if you’re going to ask questions Facebook is the place to do it, but stay away from open-ended ones. Give your community a choice or create a poll. Have fun, but don’t get too personal.

The tone is uninspiring.

Yes, you’re creating posts for an organization, but that doesn’t mean you should sound like a corporate robot. See previous comment about having fun.

Every post is pure text.

It’s fine to have an all-text post. However, you don’t want all of your posts to be just text. Litster suggests using “any image that’s visually appealing and relates to your post or company.” It’s easy, so take the extra five minutes to do it.

[RELATED: Master the can’t-ignore social media tools after Mark Ragan’s one-day social media boot camp.]

There’s too much focus on selling, or you’re talking only about your business.

Your page is for your business and your fans. Of course you should share company news, but keep this in mind: “People go to Facebook to catch up and connect. When they want to buy, they’ll go to your website,” says Litster.

The message isn’t in sync with your audience or business.

Make sure each post serves the interests of your community and your business. Whether it’s funny, a tip or trick, or something interesting—it should align with your company and audience.

You’re not responding.

You should always respond. Enough said.

Your page has an identity crisis.

Use an editorial calendar. They help provide structure, but they’re flexible so you can change a post at a moment’s notice.

You’re not offering anything.

“One of the reasons people become fans is for the perks,” says Litster, so offer deals or insider offers.

One of my favorites is Sprinkles Cupcakes. They have a word of the day, and if you’re one of the first 50 people to say it in their retail store, you get a free cupcake. Not everyone can offer a free cupcake, but simple things, such as highlighting a fan as the Facebook Fan of the Week (ahem), show you care about your community.

You give up too easily.

Still don’t know what your community wants? According to Inside Facebook, Facebook has started highlighting the most engaging posts in the page admin panel. They also notify you when a post performs better than average, so start there.

Growing a social media presence takes patience; it won’t happen overnight. Take time to find valuable content and engage with your fans, and soon you’ll be successful in social media. What do you love to see on a company Facebook page? What do you loathe?

Yvette Pistorio is an account executive and community manager at Arment Dietrich. A version of this story first appeared on the Spin Sucks blog.

via RSSSocialMedia http://bit.ly/17UYjtv
Jun 18, 2013
#IFTTT #RSSSocialMedia #socialmedia
Facebook Reveals How Often the Government Comes Calling for Data

Facebook revealed more detail on how frequently it gets information requests from government agencies in a public statement late Friday. In a post on the company’s press site, Facebook General Counsel Ted Ullyot said it received between 9,000-10,000 requests over the six-month period ending on Dec. 31, 2012.

That adds up to roughly 1,500 requests per month. Ullyot said the nature of the requests from “government entities” is quite varied, including things like a local sheriff trying to locate a missing child to national security agencies investigating terrorist activity.

SEE ALSO: 10 Tips and Tricks for the Facebook iPhone App Read more…

More about Facebook, Prism, Social Media, and Us



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Jun 16, 2013
#IFTTT #Social Media #socialmedia
Google Doodle Celebrates Father's Day

Today’s animated and interactive Google Doodle is all about honoring dads for Father’s Day

Pressing the second “O” in the title activates a three-part slot machine in the “L,” which scrolls through different images of fathers being fathers: coaching soccer, building dog houses, hosting barbecues. It’s simple, fun and totally dad-approved.

SEE ALSO: Who Is Your Perfect TV Dad?

Give it a try yourself. Which images are your favorites?

BONUS: 10 Bill Cosby Sweaters for a Dip-Doowop Father’s Day Read more…

More about Google, Father S Day, Google Doodle, Interactive Web, and Social Media



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Jun 16, 2013
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iOS 7 and Facebook Hashtags Debut and Other Top Comments

This week’s major news can be summed up with a clean “#iOS7.”

Facebook (finally) rolled out hashtag support, and Apple debuted the next “biggest thing to happen to the iPhone since the iPhone” since the last “biggest thing to happen to the iPhone since the iPhone”: the bright new iOS 7. And of course our readers had much to say about it.

Announced at WWDC, iOS 7 drew a lot of criticism for its lighter color scheme, even inspiring a Tumblr account, “Jony Ive Redesigns Things,” which mostly paints Apple’s vice president of industrial design to be a Lisa Frank for 2013

Some commenters said iOS 7’s shiny design — which moves away from much of the skeuomorphic look that Steve Jobs prided himself on for setting Apple apart from other mobile operating systems — is an insult to Jobs’ vision and suggested that since Jobs’ passing, Apple’s been losing its lead in innovation against Microsoft, Android and other companies. (New features and designs in iOS 7 noticeably similar to existing apps and mobile systems.) Read more…

More about Facebook, Apple, Wwdc, Hashtags, and Ios



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Jun 16, 2013
#IFTTT #Social Media #socialmedia
16 Creepy Vine Videos You Shouldn't Watch Alone

Back in the old days, before smartphones, laptops and sushi-serving robots, there was a well-known social gathering called a campfire. It was wonderful: Friends and family would sit around hand-built flames, roasting marshmallows and telling scary stories until the sun rose

SEE ALSO: Cody the Screaming Dog Sounds So Human It’s Scary

It’s not the case anymore. Thanks to apps like Vine, people can squeeze spooky tales into six-second videos and share them with hundreds of people, within seconds. Damn kids and their technology.

GIF courtesy of The 90’s Kid Memories Blog

For your nostalgic pleasure, we tracked down some of the eeriest Vine posts we could find on the web. They’re actually pretty creepy — so well done, Internet. Read more…

More about Entertainment, Lists, Social Media, Features, and Wtf



via Social Media http://feeds.mashable.com/~r/Mashable/SocialMedia/~3/_ceKr6IbdDQ/
Jun 14, 2013
#IFTTT #Social Media #socialmedia
10 essentials of Twitter etiquette

This is the first installment of a series in which PR Daily will look at decorum for brands and individuals to employ when using various social media channels and platforms.

Whether tweeting as yourself or from a brand account, there are certain guidelines—let’s call them rules of the road—by which we all must abide. When people don’t follow proper Twitter etiquette, we all cringe, it’s awkward, everyone feels deflated, and you just look unenlightened.

So here are 10 Twitter etiquette rules:

Always add value. This can’t be stressed enough. Everything you tweet should add value to your followers’ day. This rule applies especially to brands, but you should follow it in your personal tweets as well. We’ve come so far from the days when everyone made the joke that Twitter was just a collection of what people ate for breakfast. Don’t drag the platform back to those days—unless what you had for breakfast was truly remarkable, in which case there had better be a pic!

#Dont #Overuse #Hashtags #In #Your #Tweets #It #Looks #Ridiculous #Stick #To #Three #Or #Fewer #TwitterEtiquette Need we say more? No? Good, ‘cuz we’re out of space.

A follow-back is nice, but it’s not required. It’s not a bad idea to follow influential users and people who frequently retweet or comment on your post, but don’t feel that you have to follow everyone who follows you.

Don’t just tweet headlines and links. I realize it’s easier to just send out a headline of a relevant article with a link, but if you really want to add value, give your take on the article or pull out some interesting quote or nugget from it. The exception might be news organizations and publishing companies, but a good rule to follow is to go beyond the headline. Think of it like a shopping mall food court. Sure, the bourbon chicken is listed on the menu at the Chinese food kiosk, but it’s not until you try the sample that you really take notice.

[RELATED: Hear how top companies adapted to the digital PR industry changes at this August event.]

The people you follow say something about you. This may be a personal thing, but I like to ensure that the people I follow are relevant and adding value. You’d be surprised—especially if you’ve been using the platform for some time—at how many of the people you follow add no value. SocialBro is a great tool to help you clean up your following list. Twitter frowns upon following/unfollowing en masse. What does this have to do with etiquette? If you’re invited to a dinner party with a plus-one, you’re going to want to make sure the person you bring is an engaging guest, not a total mess.

No manual retweets. If you manually put “RT” in your tweet and just copy/paste a person’s thoughts, you’re seen as stealing that user’s thunder. It’s a small thing, and some might disagree, but few will question the use of the handy retweet button. Do a quick search on “manual retweet” in Twitter, and watch the hatred spew forth.

No automatic DMs. I’m surprised that this is still done, but about once a month I’ll get a DM thanking me for the follow and claiming that he or she is excited to connect with me. Don’t need it. Come to think about it, no one should do anything automated on Twitter. (Please see next item.)

Avoid automation if possible. Scheduling tweets is tricky. It’s not the worst thing in the world, as long as the tweets still sound human and there’s someone to engage with people once the tweets are sent, but something about it just feels icky.

Avoid negativity. Criticism of a thing, a piece of media, or something inanimate is OK if you know what you’re talking about, but criticizing individuals opens a door that you don’t want to walk through in social media. Keep it positive, and you’ll never have a problem. Go negative, and not much good will happen.

If you have to write “spoiler alert,” maybe just don’t tweet it. Writing “spoiler alert” in a post almost guarantees that you’ll spoil something for someone.

So, there you have a batch of guidelines for you and your followers to follow. (That’s a hint, by the way: Please tweet the link to this article, adding a comment of your own, of course. Always add value.)

(Image via)

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Jun 14, 2013
#IFTTT #RSSSocialMedia #socialmedia
Unpopular Now: One Vine Account to Rule Them All?

Now that both iOS and Android users can enjoy Vine, one of the major challenges on the service is cutting through the overflow of content uploaded every day

To help users get past the “Popular Now” page, some of Vine’s biggest names have launched a joint account — jokingly called Unpopular Now — in an attempt to cut down the noise.

SEE ALSO: 11 Types of Vine Videos You Haven’t Tried

“The idea is to have one place for various creative artists and entertainers to post content for one audience. In a way, it’s a lot like the Popular Now page on Vine, sans the clutter/garbage,” says Nick Massahos, a.k.aNick Mastodon. Read more…

More about Videos, Social Media, Vine, and Pics



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Jun 13, 2013
#IFTTT #Social Media #socialmedia
Want a Million Likes on Facebook? It's All About the Reshares

Remember that time a couple of Norwegian 20 year-olds posted a picture to Facebook? Sure you do. The one where the girl, Catherine, agreed to have sex with her friend Peter if the picture got a million Likes?

It turned out to be a joke for the benefit of the pair’s friends. Still, the picture zoomed past a million Likes in less than a day. Now the story has become a subject of an academic white paper by a trio of Facebook data scientists. The paper investigates how this picture, along with a similarly viral posting from President Obama, made the big time

SEE ALSO: 10 Fascinating Data Visualization Projects Read more…

More about Facebook, Data Visualization, and Social Media



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Jun 13, 2013
#IFTTT #Social Media #socialmedia
Is Twubs the Next Big Twitter Chat Management Tool?

The Twitter chat is one of the best tools for a social media professional to communicate with fans and customers, driving the conversation around the brand. Tuesday’s version of existing chat platform Twubs promises to make that job even easier

Twubs, the 5-year-old hashtag platform that aggregates tweets, pics and videos into a branded page, has debuted a free, Twitter API-compliant chat tool.

SEE ALSO: 15 Essential Twitter Chats for Social Media Marketers

The service, which may remind users of Tweetchat, streams tweets from chats to allow hosts to more effectively moderate the conversation. And because it was built within the guidelines of Twitter’s new update to its API, it looks like the add-on won’t be targeted by the San Francisco-based company. Twitter has taken issue with other third-party piggyback services in the past, like Tweetchat, which was acquired this week by Internet Media Labs, the maker of the social database site oneQube. Read more…

More about Twitter, Social Media, Community Management, and Twitter Chats



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Jun 13, 2013
#IFTTT #Social Media #socialmedia
Travel the World With These 25 Vine Posts

Micro-video sharing platform Vine is ripe for capturing poignant moments in time. In the five months since Twitter launched the app, Vine creators have used the app to capture stunning video clips from across the globe.

SEE ALSO: The 20 Most-Clichéd Tourist Photos

Just as we’ve traveled the planet through Instagram photos, the time has come for a whirlwind trip through Vine videos. On this “Vinecation” we’ll visit Thailand, Panama, Mauritius and Spain, with several more stops along the journey.

One great way to find travel videos on Vine is via the hashtag #6secondpostcard, introduced by San Francisco Chronicle travel editor Spud Hilton, through a Twitter prompt in February. We found several of these videos through the hashtag. Read more…

More about Travel, World, Social Media, Features, and Vine



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Jun 13, 2013
#IFTTT #Social Media #socialmedia
The 8 most annoying social media personalities
Social media is part of our everyday life. It gives us a convenient platform to share personal insights and happenings with family and friends.

However, some people intentionally or unintentionally abuse social media, inflicting negativity, anxiety, and unhappiness on others.

[RELATED: American Red Cross, UNICEF and other nonprofit organizations will spill their social media secrets at this September summit.]

Without further ado, let me present the eight most annoying personalities on social media:

1. The enthusiastic stranger

This type wants to chat with you so much that he or she will ask about your hobby, your occupation, the name of your pet, your parents, where you like to go on your next vacation, and so on to infinity. He or she will just keep on “building the rapport” with you to a point where it gets a little freaky. Best way to deal with enthusiastic strangers? Block them.

2. The ‘every day is a bad day’ ranter

Don’t let negative people bring you down. The ranter complains about everything under the sun; negativity can sour your mood, so avoid the ranter as much as possible. Help if you can, but try not to be brought down in the process.

3. The anonymous stalker

Though we have heard from a lot of people saying that social media means that we are more open now, you still have to keep a little bit of privacy and space for yourself. Parents of children and young teens, beware.

4. The shadow backstabber

Hidden in the shadow of anonymity, your co-worker might be waiting patiently for the opportunity for you to air your dirty laundry or rant about work; once you do that, the backstabbing could begin at any time.

5. The “why you didn’t like my posts” dude

This happened to my friend recently. An acquaintance (X) whom she met just one time, added her on Facebook. A few days later, X messaged my friend to “like” his Facebook page. Well, my friend ignored his request as she is not interested in his Facebook page. X messaged her again. This time, my friend told X explicitly that she is not interested in his page. X then messaged her several times to ask her for the reasons why she dislikes his page. To make a long story short, my friend unfriended X.

Story’s over, right? Not so fast. X called my friend on the phone and asked her why she “unfriended” him on Facebook. (I then advised my friend to call the police.)

You won’t die if people do not like your page, your posts, your tweets, your pins, and other social media updates. Do not obsess about the social media thing. Move on.

6. The announcer of literally everything

Sometimes we get people posting these nothing updates:

“Hi, all. I am now at the barber.”

“Wow, I just woke up from sleep!”

“I bought a pen! Cool, right?”

“Hey, friends, you know what? Lisa fell down and has a small bruise on her knee!”

If an event is exciting, or an insight new and interesting, then tell the world. However, if your “updates” are generally boring or banal, try not to overdo it.

7. The hard-selling “friend”

Sometimes it is difficult to reject a friend, but if the “friend” has the intention of profiting from you, then he or she cannot be a true friend. A true friend will never hard-sell anything to another, so just ignore these hard-selling people online.

8. The ruthless critic

Ruthless critics are dream killers. It’s fine to accept constructive criticism, but not a personal attack in the guise of advice from a friend.

Well, there you have them: the eight most annoying personalities on social media. Ignore or avoid them if possible; do not let them stress you out or taint your mood.

Jacky Tan is a professional writer who teaches modern marketing and social media skills that are not taught in textbooks. A version of this article first appeared on Marketing Strategy Expert.

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Jun 13, 2013
#IFTTT #RSSSocialMedia #socialmedia
8 Social Networks for Your Next Apartment Hunt

Finding a new apartment is a huge headache. While the Internet makes it easier to peruse potential places, it also introduces its own complications.

We’ve compiled a list of networks that make the process simple and social. Some sites connect you to reliable listserves, while others let buyers review brokers. But all function slightly better than Craigslist

1Rent Social

Rent Social makes it absurdly easy to coordinate your apartment search with your future roommates. To access the social network, either create a new account or sign in through Facebook

Rent Social recognizes natural language processing, so you can type “apartments on the west side highway” and the search results will match your inquiry Read more…

More about Social Networks, Real Estate, Social Media, Features, and Home



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Jun 13, 2013
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17 'How-To' Vine Videos That Won't Teach You Anything

It’s hard to teach a lesson in six seconds, but that hasn’t stopped some Vine users from trying. A search of the #howto hashtag yields hundreds of Vine posts ranging from the beautiful to the bizarre. These 17 Vine videos may not be the most instructive, but what they lack in educational value, they make up for in hilarity. Here are our favorites.

1. How to reenact The Lion King (while your little sister is sleeping)

A more apt title: How to make your little sister hate you forever

2. How to grow a beard

This is how you guys do it, right?

3. How to shave like a man

Now that you’ve grown that beautiful beard, you need to maintain it Read more…

More about Vine, How Tos, Video, Social Media, and How To



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Jun 13, 2013
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Facebook Finally Gets Hashtag Support

Hashtags are coming to Facebook to help users better surface conversations.

Support for the all-but-ubiquitous topic organization system was rumored in March and will roll out to a small percentage of users Wednesday. Facebook will roll out hashtags to more users in the coming weeks.

The social network wants to make it easier for users to find content already on Facebook, and functional hashtags are the first step. According to Facebook, many users already post hashtags anyway, so why not make them work. Hashtags will be both clickable and searchable, so, for example, topics like #NSALeaks or #NBAFinals will now exist. Read more…

More about Facebook, Hashtags, Hashtag, Social Media, and Apps Software



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Jun 13, 2013
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Does Facebook Really Need Hashtags?

Congratulations, hash symbol. You’ve come a long, long way. Remember when we used to call you a pound sign or a number sign? Remember when people used to confuse you with the musical symbol for sharp? Remember when Bell Labs technicians gave you the made-up name “octothorpe”?

Well, no longer. After conquering Twitter over the last six years — thanks to early power user Chris Messina, who first suggested hashtags — you’re about to become a familiar sight to the billion-plus users of Facebook, too. Perhaps a little too familiar

Two questions remain to be answered, hash symbol: Will you be overused? And were you really necessary on Facebook in the first place? Read more…

More about Facebook, Twitter, Hashtags, Social Media, and Hash Tags



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Jun 13, 2013
#IFTTT #Social Media #socialmedia
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