June 2012
13 posts
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The 10 commandments of Pinterest for business
By now, you know the importance of Pinterest: It’s the third-most popular social network in the U.S., visited by more than 18 million people each month. First Lady Michele Obama made waves today when her husband’s campaign team launched aPinterest account in her name, joining Ann Romney, who’s been on the site since February. You, too, know Pinterest has the potential to be an extremely PR and...
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5 off-putting Twitter practices
In my social media travels, I’ve made note of five things that can stop people from following you Twitter, reading your blog, visiting your site, connecting with you, and buying from you. The five items below can negatively impact your credibility and online image. Here they are, in no particular order. 1. A tweet that says “I just worked all day on my new blog post. Read it at________.” A...
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25 Facebook campaigns to inspire brands
For the last couple of weeks we’ve heard about the Facebook IPO, so let’s shift the focus from the business of the social network to some useful video case studies from brands and businesses that have used Facebook to their advantage. There should be something on this list to inspire everybody—from large campaigns using complicated apps to simple campaigns that get the users involved—in a variety...
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2012 NBA Champs! LET GO HEAT!
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20 percent of all emails are opened using iPhones
Once upon a time, in the land of zero Gs, where Instant Messaging reigned supreme, there lived a boy without a cell phone—let alone one that was smart—who was happy to have a mere Hotmail account. Alas, time has passed and that same young lad has more email accounts now than he can remember passwords. As for the ones he does recall, he certainly has no shortage of devices and platforms on which...
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52 cool facts and stats about social media (2012...
In July 2010, I wrote a post called “52 Cool Facts About Social Media” to explore some of the mind-boggling and truly impressive numbers from the space in which we play. I also wanted to offer a fun fact for every week of the year, for anyone playing social media trivia games. At the time, the Big Five were (arguably) Facebook, Twitter, LinkedIn, YouTube, and blogging. My, what...
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Social media etiquette: 11 dos and don'ts
At a young age we learn to be polite, listen, say “please” and “thank you,” and respect those around us regardless of their socioeconomic status. So why do so many people get social media etiquette all wrong?
This post covers the dos and don’ts of social media etiquette that will allow you to make better use of your time and develop deeper, more meaningful...
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12 business lessons from your favorite cartoons
As kids, few things are more enjoyable than sitting down to watch cartoons. I remember waking up at some ridiculously early time on Saturday mornings to catch the Smurfs, which at various times was followed by the Wuzzles, the Snorkels, the Shirt Tails (or was that Sunday?) and many other fine fictional foondangles. As we grow older and more cynical wise, it becomes clear that these cartoons...
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5 secrets to staying sane when you manage social...
Are you a social media department of one or few? With all the new Facebook tools, budding social networks and fast-paced Twitter chats, it can be hard to keep up with social media, much less achieve your desired goals. But fear not, it is possible. Here are four strategies to keep you sane and savvy. 1. Create a social media cheat sheet. This will take some experimenting. Start by...
