As a Community Manager, I need to keep up with the latest digital trends. I use my Digital Scrapbook to compile interesting articles on social media + digital marketing. The occasional fun reblog may appear on here too. ;)
Beginning Tuesday, when a Page tags a separate brand or celebrity Page in a post, that content will surface for followers of both Pages. For example, if Mashable posts a story to Facebook and tags Google’s Page, the post will now appear in News Feed for both Mashable fans and Google fans
In short, it’s a simple way for brands or celebrities to greatly expand their audience Read more…
Well, this is no surprise: Digital has far surpassed print in the way we consume news
More than half of all Internet users are plugged in to some form of social media, which means they’re most likely coming into contact with the breaking news other users share on those platforms. This is especially true of Twitter, where stories can go viral long before they see print
In fact, 64.5% of Americans consume their news online, and traffic to news sites generated by social media has increased 57% since 2009The New York Times and CNN have an especially prodigious social media following, with more than 10 million Twitter followers apiece — although neither can top Katy Perry's dedicated fanbase. Read more…
LinkedIn updated the “Who’s viewed your profile” section of its platform on Monday, adding personalized tips for how users can generate more profile views.
The new layout includes more detailed analytics about which LinkedIn members visit your profile page. Now users will be able to see which industries their viewers work in, and whether or not those who view their profile share the same job title
For example, if a dozen people with the title “recruiter” view your page, LinkedIn will now break out that data. Before, users could only see how often their profile was viewed, and a list of some of the most recent members who had checked out their page Read more…
It might seem a bit odd for community people to be reading a book about the job, discipline, and craft of design. Yet, there are actually many similarities between design and community:
Both are equally discipline and craft.
Both are investments realized over time.
Both serve business and audience goals; while for designers this is usually product and/or marketing goals, this is usually a bit more “purpose” oriented for community folks.
Both designers and community managers advocate on behalf of end users.
Both solve problems within business and resource constraints — designers solve within content and UI constraints, and community managers solve within values, human, and platform constraints.
Let me repeat that first point again: Community is equally discipline and craft. I’ll explain:
Up until a few years ago, design was still perceived as the arrangement of pixels and images; it was understood as aesthetics. Today, designers are one of the most coveted hires in startups. Design is now understood as the process by which product, service, and system problems are solved. Design touches product development from every angle: product design, information architecture, front-end development, user interface, user experience, research, and finally, the icing on the cake — pixels and graphics. Designer roles are segmented accordingly. Design is now recognized as both discipline and craft. It’s creative problem solving.
Community today is where design was several years ago. When most people think of community now, they think of tweets, the pixels and graphics of design. Yet, there is actually science and an emerging process for community. We’re already seeing community roles begin to segment: social engagement, content, growth, offline, support, “social” information architecture, and product. This will only continue over the coming years. It’s becoming clear that community is the process by which human engagement is solved within products, services and systems – and that extra nice human touch you see on Twitter is just Community’s version of icing on the cake. Just like design, community is both discipline and craft. It’s creative problem solving.
Because of this, Loyal’s work is more closely structured to a design agency rather than a marketing or PR agency — we’re extremely process driven. At this point, we know from experience that any shortcuts in our discipline often results in missteps in our craft, and we’ve learned to never compromise in either.
We could not be more excited to help shape community as a discipline and craft in the coming years. Last week, we attended CMX Summit, the first-ever event for the world’s community builders. If you weren’t able to make it, you can watch all of the presentations here. My team and I also put together a recap with our top ten take-aways from the event (in slides and tweets)! The presentations given, the people in attendance, and the discussions throughout the day were all tell-tale signs that we’re facing exciting (and rewarding) times as community professionals.
In his first major appearance since Facebook’s stunning $16 billion acquisition of mobile messaging company WhatsApp last week, Mark Zuckerberg took the stage at the Mobile World Congress on Monday to explain his plan for the company’s future in mobile: “We want to create a dial tone for the Internet.”
Early in the address, Zuckerberg focused his attention on Internet.org, explaining some thought behind why he wants to bring cheap or free Internet to most of the world
"Most people in the world don’t have access to the Internet at all," said Zuckerberg, dressed in his typically casual t-shirt and jeans. "After Facebook reached its milestone of connecting a billion people, we stepped back and thought, ‘how can we change the rest of world?’”Read more…
Though it may seem counterintuitive, giving employees time to play around on their smartphones every day could actually benefit businesses, new research suggests.
Even though it might seem like smartphones would hamper workplace productivity — thanks to their ability to make telephone calls, surf the Internet and play games — they might not be the costly distraction companies think they are, according to a study by two members of the Society for Industrial and Organizational Psychology.
"Having workers take small breaks on their phones throughout the day may positively influence their perceived well-being at the end of the workday," said Sooyeol Kim, one of the study’s authors and a doctoral student at Kansas State University. Read more…
Ever since Facebook announced that it will acquire popular social messaging app WhatsApp, there has been a lot of buzz about its impressive user base.
The app, which Facebook CEO Mark Zuckerberg said is “on a path to connect 1 billion people,” currently has more than 450 million daily users. The average WhatsApp user sends more than 1,200 messages per month, receives more than 2,200 per month and uploads 40 photos.